Simple ideas,
taken seriously.
I'm Matt Hickman — I work on businesses and projects, write letters, and try to do new things I haven't done before. Welcome to my corner of the internet.
A little about me
I'm Matt — I love working on businesses and projects, reading, running & exploring NYC with my girlfriend, and trying to do new things I haven't done in the past.
Right now I'm focused on growing Trackstar and always tinkering with new ideas on the side. I believe the best way to learn is by shipping and iterating in public.
A history of ventures
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What I'm working on
Flickman & Co. is the umbrella for everything I work on. The philosophy is simple: find ideas that are simple and profitable, take them seriously, and see how far they can go.
I like businesses that solve real problems, don't require a hundred-person team, and can be run by a small crew of people who care. Here's what's active right now.
Trackstar
The future of race-day experiences for endurance athletes. Trackstar helps race organizers and brands connect with runners through live tracking and real-time engagement.
Visit →Digital Products
Templates, guides, and digital products I've built. Practical tools for creators and operators.
Visit →Your Next Company
Always exploring new ideas and opportunities. If you're working on something cool, let's chat.
Latest letters
Writing about life, ideas, and whatever else I find interesting.
Your life as an experiment.
Solve problems like a scientist.
Always eat dessert before dinner.
Overly-delayed gratification.
12 conversation hacks that'll make you UNFORGETTABLE
Guaranteed that you'll be more memorable after using these...
Nobody is going to give you permission to change.
How to change on-demand...
10 Ways to Unf*ck Your Life in Your 20s
Pardon my French...
The 4-step process to become somebody you currently are not.
An essay on identity.
Tools & tech stack
The software, hardware, and custom-built tools I use every day to build businesses and stay productive. Hover for details, click to check them out.