Simple ideas,
taken seriously.
I'm Matt Hickman — I work on businesses and projects, write letters, and try to do new things I haven't done before. Welcome to my corner of the internet.
Six companies. Six people. One lifetime.
My life's work is to build a company in honor of each of the people who shaped me — my mom, dad, sister, grandpa, grandma, and future wife.
Each one is built around someone I love, inspired by who they are and what they taught me. The rule: 5 years to get each to $10M in yearly revenue. Trackstar is the first, built for my mom. The rest are under wraps — for now.
Trackstar
The future of race-day experiences for endurance athletes. Connecting race organizers and brands with runners through live tracking and real-time engagement.
🔒Locked
Company locked. Details to be revealed when active.
🔒Locked
Company locked. Details to be revealed when active.
🔒Locked
Company locked. Details to be revealed when active.
🔒Locked
Company locked. Details to be revealed when active.
🔒Locked
Company locked. Details to be revealed when active.
Latest letters
Writing about life, ideas, and whatever else I find interesting.
Your life as an experiment.
Solve problems like a scientist.
Always eat dessert before dinner.
Overly-delayed gratification.
12 conversation hacks that'll make you UNFORGETTABLE
Guaranteed that you'll be more memorable after using these...
Nobody is going to give you permission to change.
How to change on-demand...
10 Ways to Unf*ck Your Life in Your 20s
Pardon my French...
The 4-step process to become somebody you currently are not.
An essay on identity.
Tools & tech stack
The software, hardware, and custom-built tools I use every day to build businesses and stay productive. Hover for details, click to check them out.