Hey, I'm Matt

Simple ideas,
taken seriously.

I'm Matt Hickman — I work on businesses and projects, write letters, and try to do new things I haven't done before. Welcome to my corner of the internet.

See what I'm working on ↓Get in touch

⚡ CURRENT QUESTS

🏃Sub-3 Marathon

3:21 to shave off

Current PR → Goal3:03:20 → 2:59:59

📈Trackstar → $1M / year

11%

YTD revenue → Goal$108k → $1M

🌍A Friend in Every Major City (Top 50)

38%

Cities covered → Goal19 → 50

MY APPS

Solutions to niche problems

Tiny apps I built to solve problems I kept running into. Hover for details, click to launch. On iPhone, “Add to Home Screen” to keep any of them one tap away. See all →

Apps

🗽

What Happened Here?

🏠

Resident

✍️

My Handwriting Font

LIFE'S WORK

Six companies. Six people. One lifetime.

My life's work is to build a company in honor of each of the people who shaped me — my mom, dad, sister, grandpa, grandma, and future wife.

Each one is built around someone I love, inspired by who they are and what they taught me. The rule: 5 years to get each to $10M in yearly revenue. Trackstar is the first, built for my mom. The rest are under wraps — for now.

For Mom

Trackstar

The future of race-day experiences for endurance athletes. Connecting race organizers and brands with runners through live tracking and real-time engagement.

Progress to $10M8%

$--k$10M

⏱ 5 YRS LEFT

Visit →

For Dad